Event Overview

The customer experience market in the MENA region is witnessing significant growth, driven by the digital transformation, customer expectations, government initiatives, and industry-specific demands. By placing a strong emphasis on the importance of CX excellence, the summit equips businesses in the MENA region to navigate this competitive marketplace, fostering sustained success and growth. Additionally, with tightening regulatory frameworks and the rapid pace of digital transformation, the summit provides a strategic advantage by facilitating compliance and the adoption of cutting-edge technologies. The platform also enables businesses to prioritize customer experience. Customer expectations are evolving, and personalization is at the forefront. Customers now expect tailored experiences, and businesses are leveraging data analytics and artificial intelligence to understand customer preferences better. This shift is not only improving the customer experience but also opening up new avenues for innovation and efficiency. In conclusion, by focusing on customer experience, businesses can differentiate themselves ultimately thrive in this competitive landscape while building a positive reputation and ensuring long-term success. Artificial intelligence is playing a significant role in enhancing the customer experience. Chatbots, virtual assistants, and AI-powered analytics are being used to personalize interactions, provide faster responses, and identify trends in customer behavior.

Why Saudi Arabia

Rising MENA CX Market : The MENA Customer Experience Management market has been experiencing significant growth due to the rising adoption of cutting-edge digital technologies in the retail, e-commerce, banking and financial services, telecommunications, healthcare, education, and hospitality industries, etc., which plays a significant role in the Global Customer Experience Management market size that is projected to grow from $16.91 billion in 2023 to $52.54 billion by 2030, exhibiting a CAGR of 16.6%.

Saudi Arabia's Vision 2030 Revolutionizing the Customer Experience: At the core of the Gulf Cooperation Council, Saudi Arabia is rapidly becoming a key market for exceptional customer experiences, driven by Vision 2030, a government-supported initiative which aims to diversify the economy and enhancing the quality of services in the country, with a strong focus on customer satisfaction in the public and private sectors.

Digital Transformation Elevates CX: Saudi Arabia's digital revolution is enabling the adoption of advanced tech like artificial intelligence (AI), chatbots, and data analytics to personalize customer experiences and provide efficient support.

Tech-Savvy Saudi Youth Demand Exceptional Omni-Channel Experiences: Saudi Arabia's youthful population expects seamless, high-quality experiences both online and offline, driving businesses to adopt Omni-channel strategies to meet these trust-focused customer demands in Riyadh and across the MENA region.

Hub for Exceptional Customer Experiences and Business Growth: Businesses in the Kingdom are increasingly recognizing the importance of delivering exceptional customer experiences to thrive in a competitive market landscape. The Saudi Customer Experience (CX) Summit aligns with the objectives of creating a successful platform to discuss global best practices and also reduce pain points in a successful customer journey.

  • Quality Lead Generation: The event attracts attendees genuinely interested in enhancing their business processes and customer relations. This increases the likelihood of connecting with potential leads who are inclined to become customers.
  • One-to-One Meetings: Pre-scheduled one-to-one meetings among decision-makers offer more focused discussions to identify customer experience challenges and collaborate on effective solutions.
  • Networking Opportunities: Networking with industry peers, decision-makers, and professionals who can become valuable connections, collaborations and clients, leading to both immediate and long-term business alliances.
  • Competitive Edge: Sponsoring this event helps your brand gain a competitive edge, positions it as an industry leader, and assists your organization in differentiating itself and standing out in the crowded marketplace.
  • Enhanced Brand Visibility: This event is a strategic choice to boost brand visibility, especially with the local media. By aligning your brand with a high-profile conference, you can secure media coverage, gain exposure to a broader audience, and reinforce your brand's presence in the Riyadh market.
  • Community Engagement: Riyadh is a city that values community engagement and corporate social responsibility. This event can significantly boost your company's visibility in the local business community, making it more attractive to potential clients and partners who prioritize responsible businesses.
  • Market Insights: Networking at CX events provides valuable market insights, helping you stay updated on the latest trends, customer preferences, and emerging opportunities, which can inform your business strategies.

  • Customer Experience Solution Provider.
  • Cloud based CX Solution Providers.
  • Customer Service and Support Solutions.
  • User Experience (UX) and Design Agencies.
  • Telecommunications.
  • Digital First Omni channel Customer Service.
  • IOT/ML/AI/RPA in CX Companies.
  • BOT Development Companies.
  • Customer Feedback and Survey Solutions.
  • Consulting, Training and Professional Services.
  • Customer Experience Training and Workshops.
  • Customer Insights and Market Research.
  • Customer Relationship Management (CRM) Platforms.
  • CX Data Management Companies.
  • Contact Centre Management Companies.
  • Customer Communication & Media Analytics Companies.
  • Social Media and Communication Platforms.
  • Search Engine Optimization Companies.
  • Digital Engagement Companies.
  • Analytics, test and Automation.
  • Mobile App Development Companies.
  • Speech Recognition Companies.

  • BFSI
  • E-commerce
  • Retail
  • Pharmaceutical
  • Manufacturing
  • Tourism
  • Telecom
  • FMCG
  • Hospitality
  • Healthcare
  • Aviation
  • Education
  • Transportation
  • Insurance
  • Government
  • Conglomerates
  • Telecommunications
  • Media and Entertainment
  • Utilities
  • Automotive
  • Education
  • Real Estate
  • Corporate
  • Government agencies
  • Entertainment
  • Advertising and Marketing Agencies
  • Architects and Designers

Senior Management

  • Chief Executive Officer
  • Chief Experience Officer
  • Chief Operating Officer
  • Chief Development Officer
  • Director of HR

Customer experience

  • Chief Customer Experience Officer
  • Chief Customer Relations Office
  • Chief Compliance Officer
  • User Experience Head
  • VP Customer Experience
  • Director Customer Experience


  • Chief Marketing Officer
  • Director of Marketing
  • VP Marketing
  • VP Social Media
  • Director of Social Media
  • VP Multichannel Marketing


  • Chief Marketing Technologist
  • Chief Technology Officer
  • Chief Digital Officer
  • Head of Digital Experiences
  • Chief Information Technology Officer

Job titles


Hesham Saad AL Ghamdi

Group Chief Data & Analytics Officer
Abdul Latif Jameel

Fergus Bugg

VP Guest Experience
Miral Destinations

Nadeem Shahzad

Director - Customer & Market Insights,
Bupa Arabia

Mohamed Ibrahim,

Director of Customer Excellence

Attending Geography

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Saudi Arabia

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“MAXPO Exhibitions” for more than a decade, has been conceptualizing and establishing Exhibitions, Trade-shows and Business Events across the globe. In order to give broad directions to the organisation of MAXPO Exhibitions, “MAXPO holds a remarkable reputation among the most distinguished enterprises of UAE, India and Kingdom of Saudi Arabia for its exceptional and business-centric industrial trade fairs and exhibitions.

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Expo Horizon is an event organizing company within the kingdom that deals in Event Management, Stand Building and Exhibition Organizing. Founded in 2005, the company has been dealing with both local and international clients within and outside of the kingdom. Expo Horizon is ISO 9001:2008 certified, Member of IAEE (International Association of Exhibitions and events) UFI (Global Association of Exhibition Industry) and MPI (Meeting Professionals Internationals).

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Contact :

Shivali Mishra

smartphone : +91 8318145343

mail : shivali@maxpo.ae

Shafeer Rahman

smartphone : +966 56 415 6396

mail : s.rahman@expohorizon.com


Unit 401 35th floor Al saqr business tower, Sheikh Zayed road Dubai , UAE


50 2nd floor MM road Frazer Town, Bangalore 560005 , Karnataka India


2059 Makkah Al Mukarramah Branch Rd, As Sulimaniyah, Riyadh 8007 12621, Saudi Arabia