Event Overview

The customer experience market in Saudi Arabia is witnessing significant growth, driven by the digital transformation, customer expectations, government initiatives, and industry-specific demands. Businesses in the country are increasingly recognizing the importance of delivering exceptional customer experiences to thrive in a competitive market landscape.

The rapid digital transformation in the country has paved the way for the adoption of advanced technologies and digital solutions that improve customer interactions and streamline processes. This includes the use of artificial intelligence, chatbots, and data analytics to personalize customer experiences and provide efficient support.

Saudi Arabia boasts a large and youthful population that is tech-savvy and demands seamless and convenient experiences across various mediums, which has forced organizations to align their business strategies to an omni channel approach in the online and offline touch points.

The ambitious Vision 2030 initiative, which aims to diversify the economy and enhance the quality of services in the country, has also played a role in driving the customer experience market. As part of this initiative, there has been a strong focus on improving the overall customer satisfaction in both the public and private sectors

The Experience transformation summit aligns with the objectives of a creating a successful platform to discuss the global best practices and also reduce the pain points in a successful customer journey

  • Influence, educate and inspire your target market on key issues and trends.
  • Expand your network of potential clientele while demonstrating market leadership
  • Network with industry leaders who have helped to build, transform and enhance customer experience solutions
  • Uncover ideas with peers and through thought leaders, spark inspiration and build lasting business relationships
  • Explore employee engagement blueprint to enhance efficiency & consistent experiences

  • BFSI
  • E-commerce / Retail
  • Manufacturing
  • Travel
  • Telecom
  • Hospitality and Healthcare
  • Government
  • Conglomerates
  • Media and Entertainment
  • Utilities
  • Automotive
  • Education
  • Real Estate

  • Digital Engagement Companies
  • Customer Experience Companies
  • Customer Satisfaction Solution Providers
  • IOT/ML/AI/RPA in CX companies
  • CX Data Management Companies
  • Cloud based CX Solution providers
  • Customer experience Platforms companies
  • Analytics, test and Automation
  • Social Media Marketing
  • Search Engine Optimization Companies
  • Digital First Omni channel Customer Service
  • Adaptive workforce engagement
  • Contact Centre Management Companies
  • Customer Communication & Media Analytics Companies
  • Customer Success Companies
  • Customer Loyalty Programs
  • Customer Relationship Management
  • Speech recognition Companies
  • Bot development companies
  • Self Service Kiosks
  • Queing and Routing Companies
  • Citizen Experience and Culture Change companies

Senior Management

  • Chief Executive Officer
  • Chief Experience Officer
  • Chief Operating Officer
  • Chief Development Officer
  • Director of HR

Customer experience

  • Chief Customer Experience Officer
  • Chief Customer Relations Office
  • Chief Compliance Officer
  • User Experience Head
  • VP Customer Experience
  • Director Customer Experience


  • Chief Marketing Officer
  • Director of Marketing
  • VP Marketing
  • VP Social Media
  • Director of Social Media
  • VP Multichannel Marketing


  • Chief Marketing Technologist
  • Chief Technology Officer
  • Chief Digital Officer
  • Head of Digital Experiences
  • Chief Information Technology Officer

Job titles


Hesham Saad AL Ghamdi

Group Chief Data & Analytics Officer
Abdul Latif Jameel

Fergus Bugg

VP Guest Experience
Miral Destinations

Nadeem Shahzad

Director - Customer & Market Insights,
Bupa Arabia

Mohamed Ibrahim,

Director of Customer Excellence

Attending Geography

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Saudi Arabia

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latin america

“MAXPO Exhibitions” for more than a decade, has been conceptualizing and establishing Exhibitions, Trade-shows and Business Events across the globe. In order to give broad directions to the organisation of MAXPO Exhibitions, “MAXPO holds a remarkable reputation among the most distinguished enterprises of UAE, India and Kingdom of Saudi Arabia for its exceptional and business-centric industrial trade fairs and exhibitions.

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Expo Horizon is an event organizing company within the kingdom that deals in Event Management, Stand Building and Exhibition Organizing. Founded in 2005, the company has been dealing with both local and international clients within and outside of the kingdom. Expo Horizon is ISO 9001:2008 certified, Member of IAEE (International Association of Exhibitions and events) UFI (Global Association of Exhibition Industry) and MPI (Meeting Professionals Internationals).

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Contact :

Shivali Mishra

smartphone : +91 8318145343

mail : shivali@maxpo.ae

Shafeer Rahman

smartphone : +966 56 415 6396

mail : s.rahman@expohorizon.com


Unit 401 35th floor Al saqr business tower, Sheikh Zayed road Dubai , UAE


50 2nd floor MM road Frazer Town, Bangalore 560005 , Karnataka India


2059 Makkah Al Mukarramah Branch Rd, As Sulimaniyah, Riyadh 8007 12621, Saudi Arabia