Event Overview
The customer experience market in Saudi Arabia is witnessing significant growth, driven by the digital
transformation, customer expectations, government initiatives, and industry-specific demands. Businesses in
the country are increasingly recognizing the importance of delivering exceptional customer experiences to
thrive in a competitive market landscape.
The rapid digital transformation in the country has paved the way for the adoption of advanced technologies
and digital solutions that improve customer interactions and streamline processes. This includes the use of
artificial intelligence, chatbots, and data analytics to personalize customer experiences and provide
efficient support.
Saudi Arabia boasts a large and youthful population that is tech-savvy and demands seamless and convenient
experiences across various mediums, which has forced organizations to align their business strategies to an
omni channel approach in the online and offline touch points.
The ambitious Vision 2030 initiative, which aims to diversify the economy and enhance the quality of
services in the country, has also played a role in driving the customer experience market. As part of this
initiative, there has been a strong focus on improving the overall customer satisfaction in both the public
and private sectors
The Experience transformation summit aligns with the objectives of a creating a successful platform to
discuss the global best practices and also reduce the pain points in a successful customer journey